Tip # 1
Find the right fit. There are a lot of great products out there and it’s easy to get enticed by the latest gadget. But that might not be the best fit for your target group. Consider your corporate brand and your target audience and find the product that fits best. The right item will ensure that your branded promotional product will be used longer, ensuring top-of-mind awareness.

Tip # 2
Time is money. You can make your advertising dollar go further with a little advance planning. Many goods can be purchased offshore if you allow yourself a 10-12 week window which reduces your unit cost substantially. Advanced planning also provides you with the opportunity to minimize your shipping costs.

Tip # 3
Buy in bulk. Whenever possible, buy in bulk to reduce your unit cost. Consider what your needs are for the long term. In many cases, the same branded promotional product can suit many needs. For example, baseball hats are great for trade shows, open houses and golf tournaments. Keeping extra product on hand also provides you with an effective solution for those unexpected opportunities that come up!